New York City-based startup Cheek’d is a dating network that employs ‘business cards’ as a way to bridge the digital and physical divide. The company was founded during last years ‘fashion week’ and is billed as the next generation of online dating. Each member receives a deck of cards complete with cheeky statements like “don’t overthink this”. The cards have a link and an ID code printed on them. When the recipient logs on the website he or she can send the card-giver a free message. Cheek’d won TechStars Startup Madness tournament in April 2011. The service is $9.95 a month with a set of 5 mini-cards.