I listen to a lot of music when working, and I used to do the same when applying for job. In all that time, however, I never thought about using music to help my job search. One ambitious job seeker, on the other hand, decided to take to the studio to produce a unique job search opportunity. Danny Schwartz recorded a song, “I Really Want to Work for You” and created a Facebook page to to pitch and promote himself for a summer advertising internship at Mullen. It seems creative job seeker pitches, just like Danny’s are on the rise. Here are some tips to create a creative pitch to a potential employer, and not hit a flat note.
First, play to your strengths. You won’t be able to execute any pitch well if it doesn’t play to your own strengths. Danny is a talented musician and songwriter, which is why his song appeals to potential employers. He conveyed passion in a catchy, but not overly desperate way, because he has the skills to compose a well-written song. Recognize what you do best and create a pitch based on that skill.
Next, look to the strengths and interests of the potential employers. If Danny had just been a great musician, applying for a position as a policy expert, it would strike an awkward chord. However, an advertising agency is the perfect vessel for try and lure with a song. After all, Danny more or less created his own jingle. He didn’t just tell his potential employer he could advertise he showed them his wide ranging advertising skills.
Finally, double and triple check your work. A creative pitch is more likely, and desired, to go viral than your traditional resume and cover letter. Nothing would be worse than executing a great pitch poorly. Look it over yourself and have a couple other people look it over to ensure the material is appropriate, sensitive, and flawless.
Creative pitches tend to work better in creative industries; but they doesn’t have to. A creative pitch, when carefully and correctly applied, can help you land a job in an industry. It’s all about the execution and hitting your target audience. Even if you don’t get the exact job, going outside the box may help you gain attention from other potential employers or possible connections. Danny got a Tweet from a Wharton Business School professor recognizing his efforts. What will your creative pitch yield for you?
What creative pitch ideas do you have? Weigh in below!
IMAGE: Courtesy of Flickr by hojaleaf