While on the hunt for a new marketing job, you will likely find it a competitive market. If you want to stand out amongst other marketers, you should consider broadening your sales expertise.
Sales training will help you…
1. Create Better Presentations
When you understand how sales works and what customers are looking for, you will be able to create more effective marketing presentations.
Consider how you create your marketing advertisements and presentations. You’re main goal is to be able to capture the attention of your target audience by showing them how they can benefit from your product or service. Believe it or not, this is the primary goal of a sales rep!
By learning sales techniques, you will be able to identify what is important to your audience and laser focus your presentations. This will help prevent you from including too much information in your presentations which can often bore your audience, leading to loss of interest and lack of sales.
Sales training can help you learn and refine these techniques in your marketing strategy.
2. Learn How to Close Deals
Marketing is sales and in sales it’s important to learn how to close deals.
Let’s face it, there is always some tension between marketing and sales. Sales reps will say they aren’t getting enough customers because marketing isn’t doing a enough and marketing will say that sales isn’t doing enough to continue holding the customer’s interest. It’s an endless carousel that never ends. The more knowledgable you are about sales, the better your chances for ending this cycle of frustration.
If you are at an event with your sales team, you can be more valuable to your company when you are able to not only hook a new client, but also understand how to reel them in.
Companies are looking for multitalented individuals to join their teams and grow. Being able to not only market but also effectively sell to customers will give you huge bonus points in the interview.
3. Feel More Comfortable at Events
Not only can sales training help you to contribute more when attending events, but it can also help you to feel more comfortable at those events.
Sales training will teach you techniques for approaching potential customers, remembering their names, and clearly pinpointing their needs through conversation. This knowledge and understanding will help you to feel more comfortable in talking to potential customers at events, expanding your skills beyond written marketing and general advertisement techniques.
Sales training can help you to step outside of your comfort zone at events and better connect with potential customers.
What are some other ways that sales training could expand on your marketing expertise?