Just recently we talked about how video resumes for journalists are a great addition to a job search. However, journalists aren’t the only job seekers that can benefit from video resumes.They can also be great for the journalist’s pseudo-cousin: marketing professionals.
Marketing jobs can be loosely defined, and often encompass a number of different disciplines and tasks. In general, however, the goal of a marketing professional is to sell. Sell a product, idea, person, etc. What better way to prove you have the sales chops needed to succeed than to sell potential employers with a video resume?
Similar to journalism, marketing jobs often require multi-dimensional talent in writing and research. Plus, many marketing positions are beginning to require multimedia skills as well. Video resumes are perfect for showcasing your video editing capabilities and other multimedia skills. Employment consultants often talk about showing, not just telling in your resume. They want to see results. Video resumes allow you to easily show the skills you have with multimedia software and equipment when applying for marketing jobs.
Additionally, marketing jobs are often social by nature. You’ll likely be working with a client and/or the public, and showing comfort in front of the camera shows potential employers that you have the outgoing personality usually necessary for various marketing jobs.
In your video resume, pitch yourself to potential employers as you would to a client, customers, or other businesses. Utilize technology to highlight why a potential employer should choose you over a different candidate. The creativity you show with a video resume may be what separates you from the competition in marketing jobs. Marketing jobs are often about finding creative ways to present your company or client, and by creating a video resume you have a built-in example of your ability to do just that.
Video resumes are the perfect fit for marketing jobs and I expect to see them used frequently by the community as time progresses. So get a leg up on the competition by pitching yourself to potential employers with a video resume today!
Have you used a video resume to apply to marketing jobs? Let us know about it in the comments section below!