Job Seeker Blog - Spark Hire

How A Great Company Brand Attracts and Keeps Great Talent

Selling your company is the key to finding and keeping great employees in today’s job market. It is imperative to understand what makes employees happy in their current job. More often than not the reason that great employees stay with their company is because they like the culture and the environment that surrounds them. As reported in Time Business, 17.3 million people left their jobs by choice in 2011, which was up 9 percent from 2010. With the economy in the state it is, why would people walk away like that? Well, they must not be concerned just about money, right?

Many companies have started to realize this. For instance, if you look at the “100 Best Places to Work,” you will see a correlation between many of the top companies. Surprisingly, the companies with the highest pay did not have the highest rank on the list. Here’s how some of those companies at the top of the list have formed their company brands to attract the right people.

Google, sitting atop the list in 2012, offers so many amenities to employees that it is hard for them to choose which the best is. Google has a unique environment that is really unmatched. They have established their very own way of life that includes everything from professional development opportunities to free lunches, to unmatched employee appreciation initiatives. It is this dynamic work culture that helps them attract the best and brightest. Offering their employees a culture that makes them excited to come into work everyday allows Google to keep, and continue to attract, the best talent.

Wegmans Food Markets is ranked number four on the list for 2012. Their efforts are focused on their employees health. They offer healthcare and time-off benefits to both part-time and full-time employees. They make the environment fun by encouraging health competitions and organizing their own sports leagues. Also, they work hard to get their employees discounts throughout the community, from fitness centers to family fun activities.

These are just two of the companies from the “100 Best Places to Work” in 2012. Using their proven methods, try and brand your company to be appealing to your own employees. In changing the way you look at what creates a better work environment, you will realize that employee productivity is much higher when they are thriving and happy. According to the Harvard Business Review, this is what you have to look forward to when your employees start to thrive in their jobs:

  • They demonstrate 16 percent better overall performance (as reported by their managers)
  • They were 125 percent less burnt out (self-­reported) than their peers
  • They were 32 percent more committed to the organization
  • They were 46 percent more satisfied with their jobs
  • They also miss much less work and report significantly fewer doctor visits, which means health care savings and less lost time for the company

As you can see, it will be well worth it to make some environmental changes in your company to create a happier, healthier, and more profitable environment for everyone!

What changes will you need to make to build your company brand for employees?

Heather Huhman

Heather R. Huhman is the Career & Recruiting Advisor for Spark Hire. She writers career and recruiting advice for numerous outlets, and is the author of Lies, Damned Lies & Internships: The Truth About Getting from Classroom to Cubicle (2011), and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010). Connect with Heather and Spark Hire on Facebook and Twitter.

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